I guess so many fell for the Osteen hoax as it sounds like something that might fly out of his mouth anyway in light of how he dropped the ball about the gays and the Mormons in assorted interviews. And there isn't much doctrinal content to his sermons anyway. He is essentially a motivational speaker. Some of the blame for his pulpit being given over to that has to be shouldered in part by Christians insisting that, in the Christian world, there is little room for rhetorical endeavors other than those organized in the traditional sermonic format.