According to this Seattle Times article, JAG is being kicked off the air in part because much of its viewer ranks is pulled from the over 50 crowd.
Could that be because it is one of the few programs available that provides consistently quality narratives without resorting to outright sex or unnescessary violence? Even the show's cousin, NCIS, is a bit more bawdy in its presentation with having no qualms about flaying open a corpse for an autopsy and gratuitous potty dialouge between the characters.
Opposition to JAG is not so much about demographics as it is values and taste.
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